Senior Paid Search Specialist (SEM) We are seeking a highly skilled Senior Paid Search Specialist (SEM) with a passion for digital marketing and cybersecurity. In this role, you will manage multi-million-dollar paid search campaigns at scale, driving measurable business results through data-driven strategies and innovative problem-solving. You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals. If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment. Key Responsibilities Plan, execute, and optimize advanced paid search campaigns across arenaflex Ads, Search Ads 360, and arenaflex Ads. Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization. Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS. Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights. Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly. Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership. Leverage AI-driven tools for automation, ad copy, analysis and reporting. Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives. Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge. Qualifications Bachelor’s degree in Marketing, Digital Media, or a related field. 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets. Expert-level knowledge of arenaflex Ads, Search Ads 360, arenaflex Ads, and arenaflex Merchant Center. Strong understanding of digital marketing and business KPIs. Proven success with A/B and multivariate testing. Proficiency in analytics platforms; arenaflex Analytics & Adobe Analytics experience preferred. Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment. Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences. Relevant certifications (arenaflex Ads, SA360, arenaflex Ads) required. Experience with automation, scripts, or bulk campaign management tools is a plus. Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper). Prior experience marketing cybersecurity products is a plus. #LI-AS1 Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds. We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government. Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in providing financial empowerment and cyber safety for the first digital generations. We bring award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. We're always looking for smart, fearless and dedicated people. Together, we have a collective passion and vision to power Digital Freedom by protecting consumers and helping them grow, manage and secure their digital and financial lives. When you’re part of Gen, you have access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits and compensation packages. Inclusion is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience and business needs. If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate inclusion, promote teamwork and encourage every team member to contribute and grow—join us! Learn more at GenDigital.com. Click HERE to review our Global Applicant Privacy Policy. Click HERE to review Legal Notices and Information. Gen is committed to requests for reasonable accommodations to assist you in applying for positions at Gen including resume submissions. If you need to request an accommodation, please contact HR Service Exchange. *LifeLock identity theft protection is not available in all countries. Apply tot his job