Description • **Drive High-Impact Paid Media Campaigns for Health & Wellness Clients:** As a PPC Specialist at Scale Army Careers, you will be at the forefront of executing and managing sophisticated paid media strategies for a diverse portfolio of health and wellness clients. This role is designed for a hands-on professional who thrives on optimizing campaigns, analyzing performance data, and ensuring seamless integration between paid and organic marketing efforts. You will be instrumental in achieving client objectives, from lead generation to driving foot traffic, by leveraging your expertise across Google Ads and Facebook Meta platforms. • **Comprehensive Campaign Management:** Take ownership of approximately 20 paid media client accounts, overseeing every aspect of campaign lifecycle. This includes meticulous campaign setup, precise configuration of ad groups and targeting parameters, and continuous optimization to maximize return on ad spend. You will be responsible for implementing effective bid management strategies, strategically allocating budgets across various campaigns to achieve optimal performance, and diligently monitoring key performance indicators (KPIs) to identify trends and opportunities. • **Data-Driven Optimization and Reporting:** Your day-to-day will involve pulling detailed performance reports from ad platforms, conducting in-depth analysis to uncover actionable insights, and translating complex data into clear, concise recommendations. You will present these performance insights and strategic recommendations to account managers and, at times, directly to clients, demonstrating the value and impact of your work. This analytical rigor is crucial for identifying underperforming campaigns and proposing data-backed optimizations and budget adjustments. • **Strategic Keyword Research and Audience Targeting:** Conduct thorough keyword research tailored specifically for paid media targeting, ensuring that campaigns reach the most relevant audiences. You will understand and implement strategies that differentiate paid media keyword optimization from broader SEO keyword strategies. Through close collaboration with account managers, you will translate overarching strategic directions into effective campaign execution, identifying high-performing keywords and audience segments that drive conversions and engagement. • **Compelling Ad Creation and Asset Integration:** Craft compelling ad headlines and ad copy that not only capture attention but also align perfectly with client brand guidelines and existing content strategies. You will be adept at incorporating creative assets, including images and videos, into campaigns using the native tools within Google Ads and Facebook Meta. Furthermore, you will leverage AI tools to enhance copywriting efforts and provide constructive feedback to creative designers regarding campaign requirements and asset needs. • **Performance Analysis and Budgetary Recommendations:** Proactively identify campaigns that are not meeting performance expectations and develop strategic recommendations for improvement. You will propose budget adjustments based on robust performance data, ensuring that marketing spend is allocated efficiently. Clear communication of campaign status, insights, and performance trends to account managers is paramount. When appropriate, you will support recommendations for budget increases with well-justified, data-backed evidence. • **Integrated Content Creation and Messaging Alignment:** Contribute to the creation and scheduling of blog posts that are strategically aligned with paid media themes and campaign objectives. This secondary focus ensures a unified messaging approach across all marketing channels. You will have the opportunity to repurpose ad messaging and insights into engaging long-form blog content, suggesting blog topics derived from ad performance data and audience behavior analysis. Your content creation efforts will directly support the overall campaign strategy and client goals. • **Collaborative Team Environment:** This role thrives on strong collaboration. You will partner closely with account managers to refine campaign strategies and ensure flawless execution. You will work hand-in-hand with creative designers to define asset requirements and provide necessary input. Seamless collaboration with organic content teams is essential to maintain unified messaging and achieve shared objectives. Active participation in client calls to present results, discuss performance, and build strong client relationships is also a key aspect of this role. • **Remote Work and Client-Facing Interaction:** This is a fully remote position, offering flexibility and the ability to work from anywhere within LATAM, Africa, and Eastern Europe. However, it is crucial to note that this role supports U.S.-based clients, requiring availability during U.S. business hours, specifically aligned with the Central Standard Time (CST) zone (9 AM - 5 PM CST). Thi