Key Account Manager（Head of Cars）

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<p><strong>About OK.com</strong></p><p>OK.com is a fast-growing overseas multi-category classified platform under the 58.com ecosystem. The platform covers <strong>Cars, Real Estate, Recruitment, Second-hand, E-commerce, and Local Services</strong>, connecting supply and demand through localized operations.</p><p>As part of our next growth phase, OK.com is building the <strong>Cars vertical in the UAE from 0 to 1</strong>, focusing on <strong>commercialization, lead monetization, dealer partnerships, and scalable transaction models</strong>.</p><p>We are seeking a <strong>senior, commercially driven automotive business leader / KA manager</strong> to take full ownership of the UAE Cars vertical.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>1️⃣ Automotive Commercialization Strategy (0–1)</strong></p><ul><li>Lead end-to-end commercialization of the <strong>Cars vertical in the UAE</strong></li><li>Design and execute monetization models including:</li><li>Lead sales</li><li>Subscription / package models</li><li>Commission-based transactions</li><li>Marketing & exposure solutions</li><li>Define annual / quarterly growth strategy and revenue targets</li></ul><p><br></p><p><strong>2️⃣ B-End Partnership & Key Account Development</strong></p><ul><li>Build and manage partnerships with:</li><li>New car brand principals</li><li>New car dealers</li><li>Used car showrooms</li><li>Automotive dealer groups</li><li>Import/export traders</li><li>Fleet & leasing companies</li><li>Negotiate pricing, packages, and long-term cooperation agreements</li><li>Drive <strong>high-quality vehicle inventory onboarding</strong></li></ul><p><br></p><p><strong>3️⃣ New & Used Car Ecosystem Expansion</strong></p><ul><li>Develop acquisition strategy for:</li><li>New car listings</li><li>Used car listings</li><li>Certified / verified vehicles</li><li>Collaborate with dealers to structure:</li><li>Promotions</li><li>Featured placements</li><li>Campaign-based exposure</li></ul><p><br></p><p><strong>4️⃣ C-End Lead Generation & Demand Growth</strong></p><ul><li>Build multi-channel buyer acquisition strategies:</li><li>Meta / TikTok / Google Ads</li><li>SEO & organic traffic</li><li>Offline partnerships</li><li>Performance marketing</li><li>Monitor and optimize:</li><li>Cost per lead (CPL)</li><li>Lead quality</li><li>Conversion rates</li></ul><p><br></p><p><strong>5️⃣ Full Funnel & Closed-Loop Ownership</strong></p><p>Own the automotive business funnel:</p><p>Lead Generation → Lead Qualification → Distribution → Buyer Engagement → Transaction → Revenue Realization</p><ul><li>Establish SOPs with dealers for lead handling & conversion</li><li>Optimize buyer journey & dealer response efficiency</li><li>Improve listing-to-lead conversion</li></ul><p><br></p><p><strong>6️⃣ Conversion & Platform Operations Optimization</strong></p><ul><li>Work with product & operations teams to enhance:</li><li>Vehicle listing structure</li><li>Filtering & search experience</li><li>Lead capture mechanisms</li><li>Dealer dashboards</li><li>Develop <strong>lead grading & prioritization systems</strong></li></ul><p><br></p><p><strong>7️⃣ Local Compliance & Industry Integration</strong></p><ul><li>Ensure compliance with UAE automotive regulations</li><li>Align with policies related to:</li><li>Vehicle advertising</li><li>Consumer protection</li><li>Data privacy</li><li>Integrate ecosystem partners:</li><li>Dealers</li><li>Inspection providers</li><li>Financing partners</li><li>Insurance partners</li></ul><p><br></p><p><strong>8️⃣ Cross-Team Collaboration & KPI Ownership</strong></p><ul><li>Collaborate with product, tech, marketing, and customer service teams</li><li>Drive localization of automotive features & campaigns</li><li>Own core KPIs:</li><li>Listings growth</li><li>Lead volume</li><li>Conversion rate</li><li>Revenue / GMV</li></ul><p><br></p><p><strong>Requirements</strong></p><p><strong>Experience & Background</strong></p><ul><li>5+ years of experience in the <strong>automotive industry</strong></li><li>Background in:</li><li>Automotive platforms / marketplaces</li><li>Dealer network management</li><li>Automotive sales / business development</li><li>Experience building or scaling a business <strong>from 0–1 preferred</strong></li></ul><p><br></p><p><strong>UAE Automotive Market Expertise</strong></p><ul><li>Deep understanding of UAE:</li><li>Dealer ecosystem</li><li>Buyer behavior</li><li>New vs used car dynamics</li><li>Strong local dealer / showroom network is a major plus</li></ul><p><br></p><p><strong>Full-Stack Commercial Capability</strong></p><ul><li>Ability to manage both:</li><li>B-end partnerships</li><li>C-end demand generation</li><li>Experience with:</li><li>Lead monetization</li><li>Pricing strategy</li><li>Commercial packaging</li></ul><p><br></p><p><strong>Data-Driven & Growth-Oriented</strong></p><ul><li>Strong analytical skills</li><li>Ability to optimize:</li><li>CAC / CPL / ROI</li><li>Conversion funnel</li><li>Familiarity with performance-driven growth models</li></ul><p><br></p><p><strong>Core Competencies</strong></p><ul><li>Strong goal orientation & execution ability</li><li>Excellent negotiation & KA management skills</li><li>Cross-functional collaboration mindset</li></ul><p><br></p><p><strong>Language & Location</strong></p><ul><li>Fluent in <strong>English</strong></li><li>Arabic is a strong advantage</li><li>Willing to be based long-term in the UAE</li></ul><p><br></p><p><strong>Why Join OK.com?</strong></p><ul><li>Full ownership of a <strong>high-potential Cars vertical</strong></li><li>Real <strong>0–1 entrepreneurial opportunity</strong></li><li>Strong autonomy & visible business impact</li><li>Competitive compensation:</li><li><strong>Base Salary + Performance Bonus + Commission</strong></li><li>Multi-vertical ecosystem synergy</li></ul>

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